Ep 95 - How to Use LinkedIn to Build a Personal Brand - Workology

Ep 95 - How to Use LinkedIn to Build a Personal Brand - Workology Episode 95: How to Use LinkedIn to Build a Personal Brand with Sandra Long (@sandraglong) In Q1 of 2016, LinkedIn boasted 45 million profile views of its members. There were 45 million views in 90 days of profile views not including articles, group activity or conversations and comments within the LinkedIn feed. LinkedIn is the number one destination for recruiters to look for qualified candidates to fill their open positions. Most of us all have a LinkedIn profile, but how can we make the most of this social network? How can we leverage this popular professional online destination to not just find candidates or sales but to build a personal brand that we can leverage throughout our careers and make connections that last 5, 10, or 20 years? Episode 95: How to Use LinkedIn to Build a Personal Brand with Sandra Long (@sandraglong) Our podcast guest today, Sandra Long told me people spend more time planning their vacation than building their personal brand. And shes right. We arent giving our individual brands as a professional enough of our time, interest or effort. When it comes to personal brands Sandra says that LinkedIn users should think about who they are on LinkedIn. It should be genuine and match up to who they are in real life. Think about what they want to express and what is unique about you. Sometimes figuring out your own personal value proposition is a hard one. It starts by taking a short exercise to think about professional goals and what you want your boss, your network, colleagues and peers to say when they think about you most. Why Write the Ultimate Personal Branding Guide For LinkedIn? The book is a combination of building a personal brand but also how to leverage LinkedIn. It’s a blend of both. She has a companion website. Book is focused on strategy while the book is updated and detailed how tos.  LinkedIn isn’t just for job seekers or recruiters. It is a first impression and last impression for business too. Sandra says that she wrote this book because the biggest missed opportunity by employers is not leveraging their employees personal brand to build relationships and drive business. The book is a great guide to share with managers and employees who are interested in building a personal brand on LinkedIn that arent sure where to start. Its important for employer to make sure that your employees have their profiles optimize to improve their business brand or enhance recruiting and sales efforts. These workplace brand ambassadors can incorporate company messaging into their own personal branding on LinkedIn to enhance their own brands while increasing your companys brand visibility and reach. Aside from profile optimization for your employees, sharing content is the best way to build and establish a personal brand.  Sandra recommends encouraging your employees to share either company issued and created content or their own whether its on publisher or on Slideshare. She says these are great way to be considered a thought leader and to use tools like Hootsuite to schedule your content to ensure that you are sharing regularly and consistently. Three Best Ways to Find and Engage Talent on LinkedIn Today’s talent goes online which makes it extremely important for recruiters to have a profile on LinkedIn. 76% of candidates want to know about recruiter before they apply.  Recruiters should include their contact information to make it easy for the best talent to connect with them. Share relevant content and resources for them so they can connect. That contact information includes your email and even mobile phone number that encourages text messages to reach talent fast and easy. Sandra reminds us that just because you dont have a LinkedIn Recruiter license doesnt mean you cant take advantage of finding talent, building a brand and talking to prospective job seekers on LinkedIn. Much of LinkedIns search functionality is free up to a certain point The three most underutilized features by recruiters include LinkedIns advanced search feature, alumni tool and LinkedIn groups. Alumni tool is a great way to sort, search and see LinkedIn differently by college and university alumni. It offers a different look than the traditional LinkedIn search function. Using the alumni search tool is a great way to see what schools and universities your current employees are connected to and ask for candidate referrals or to make your email or InMail message customized and more likely to be responded to. When it comes to groups, Sandra says that every group is moderated differently. She says to watch to see who owns groups, the purpose of the groups and why is it in existence before you post. She suggests not to actively engage in the 100 groups in which you can join but focus on how to make the most of your time and build the best relationships. She says be selective, targeted and prioritize where you spend your time in groups that will reach the highest number of qualified candidates with the most personalized and littlest effort. The posting job option within LinkedIn groups has also changed. There is now a job tab job seekers have to go to to see opportunities. Jobs can be posted, but they only stay posted for up for 2 weeks. Sandra says this change is why networking within the group is important. Be sure to take a listen to Sandras interview on the podcast where she shares her juiciest LinkedIn tip. Connect with Sandra Long at LinkedIn. RECOMMENDED RESOURCES The Ultimate Guide to LinkedIn for Personal Branding ~ Sandras book How to Make Your LinkedIn Profile Photo Stand Out One Boolean Search Trick You Need to Use 7 Deadly Sins of Sourcing on LinkedIn Recruiter Personal Brand Workbook from PwC HOW TO SUBSCRIBE TO THE WORKOLOGY PODCAST Stitcher PocketCast iTunes Podcast RSS Google Play *A special thank you to my production team at Total Picture Radio.

Less is more when it comes to your resume Ladders 2019 Resume Guide

Toning it down would be ideal with regards to your resume Ladders 2019 Resume Guide Toning it down would be ideal with regards to your resume Ladders 2019 Resume Guide We as a whole arrangement with misfortune in our lives - in this part you're going to manage misfortune likewise - the loss of past accomplishments that are precious to you, yet that don't bolster your activity goals.We all have them - me included. As a green bean at Yale, a venturesome gathering of us living in the equivalent private school (that is the thing that they call quarters at Yale) set up a proposition to assume control over the school's bistro. The teacher relegated to deal with the dormitory concurred and we happily assumed control over The Buttery and ran it for the following quite a long while. Our energy was possibly hardly harmed when we figured it out and found that we were making not exactly the lowest pay permitted by law for all the hours we put into it.Follow Ladders on Flipboard!Follow Ladders' magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!Nonetheless, that accomplishment remained on my resume for well longer than 10 years since I wanted to be helped to remember it. Splendid school years is the old Yale school tune, and contemplating my time in school, and the tricks we got into, and the companions made there, felt great. Indeed, even years after the fact, it was a cheerful excursion down wistfulness path for me each time I helped myself to remember those occasions by looking at my resume.It fulfilled me to see 'The Buttery' there.But those great sentiments didn't legitimize this accomplishment taking up 3 lines on my resume in the years ahead. While I thought it demonstrated bravery, and vitality, and enterprising enthusiasm, it was to a great extent lost on enrollment specialists, and employing chiefs, on the grounds that totally no one truly recognizes what a Rich is. (Turns out it's a clever old word from Europe identified with where the steward reserved his stuff - Yale had received it for a portion of our espresso shops).You, as well, have accomplishments from some time ago that do n't have a place on your resume. They originate from a period in school, or at your first occupation, or even only an extremely magnificent encounter you had in your last position that you are attached to in a manner that doesn't mirror the accomplishment's an incentive in your expert promotion, yet rather mirrors the warm fluffy inclination you get when you recollect that time.Or maybe it was an accomplishment that was hard-battled, that caused you evenings and long stretches of uneasiness, and when the triumph came one cloudy morning, it possessed an aroma like … triumph. Once in a while those fights, and clashes, and times of horrendous exertion and focus that accompany gigantic accomplishments have a blushing sparkle looking back. At the point when those accomplishments bolster your expert promotion message, they should be included.But when those accomplishments are just self complimentary, speak to the delight of triumph, or imprint a battle that was more significant genuinel y than it was expertly, it is significant for you to leave them off your resume.Only the accomplishments and achievements that help your expert message have the right to be incorporated. What's more, every accomplishment that you select to appear on your resume should help convey the message to your future supervisor about the advantages you can convey to them in the coming years.So you'll have to experience a difficult, mixed exercise. Audit the entirety of your past encounters that you cherished - a temporary position, a school course, a lifeguard work, an early accomplishment. In the event that it, truth be told, bolsters a key piece of your advantage to your future chief, at that point certainly keep it on your resume.But if, as I found on account of my school evening time nibble shop understanding, it is on your resume for reasons that are more nostalgic than they are down to earth, you'll have to settle on the hard decision and evacuate it.But don't grieve its takeoff too thou ghtfully. After some time passes, you'll find that your happiness regarding the occasion is similarly as incredible with it off your resume. Also, you'll be much more joyful with the result of having a cleaner, crisper resume that presents the defense for your future work more concisely.This article is adjusted from Ladders 2019 Resume Guide: Best Practices Advice from the Leaders in $100K â€" $500K occupations (Ladders, Inc. , 2019). Buy the Kindle Single for quick download here.**Disclosure: Ladders every once in a while utilizes member joins. At no extra expense to you, we will get a commission on the off chance that you navigate and make a purchase.You may likewise appreciate… New neuroscience uncovers 4 ceremonies that will fulfill you Outsiders know your social class in the initial seven words you state, study finds 10 exercises from Benjamin Franklin's day by day plan that will twofold your efficiency The most noticeably terrible errors you can make in a meeting, as per 12 CEOs 10 propensities for intellectually resilient individuals

Stay Chic Even When Your Office AC Is Frigid

Remain Chic Even When Your Office AC Is Frigid In the event that its torrid outside and see-your-breath bone chilling inside, its simply one more summer day at the workplace. So how would we remain chic and office-fitting when the thermometer peruses Meat-Locker degrees Fahrenheit? Here are a few arrangements: 1. Start with a canvas. Pick a thin sleeveless dress or agreeable isolates like a lightweight nightgown with a cotton skirt. This is your base and what you will strip down to for lunch in the neighborhood outside caf. Ensure your dress or skirt is unlined theres nothing more awkward than clingy silk linings on a hot moist day. Keep your canvas unbiased with dark, naval force, or cream. Youll be upgrading with increasingly brilliant (and warming) accessories. 2. Include light warmth. Featherweight cardigans are abundant this year. Dont fear tissue fleeces it is possible that they can be misleadingly cooling, yet warming simultaneously. Pick brilliant hues or delicate sherbet pastels that coordinate your base outfit (see above passage). Pretty stitchery, surfaces, or even cool gem catches removes it from grandmother domain. Indeed, it has long sleeves, however your goosebumps will be shouting out for inclusion by 9:30 am. 3. Blend in some air. A transparent scarf folded over your neck or hung over your shoulders won't include weight, yet it will include a tad of warm solace when your teeth begin to babble. Take it off and attach it to your purse when you leave for lunch, or fold it over your hip for an attractive adornment. Scarves are the main go-to complement for summer as long as its murmur slight in a cotton or cotton mix. An incredible spot to discover them are beachy boutiques at the shore, where the air is likewise moderate however cool with night breezes. 4. Pinpoint an in-office coat. A charming, edited coat in an extraordinary shading can be kept on a snare in your office. Pop it over your outfit and push up the sleeves. Ideally youll still have the option to flaunt those decent silver bangles. On the off chance that your office clothing is increasingly easygoing in the late spring, nothing is more enchanting than a fitted jean coat with the sleeves turned up. It will look eye-getting over a botanical cotton dress with canvas obeyed espadrilles. Youll value the glow without murdering your ladylike look. 5. Pashimas will include some flair. A lovely pashmina in a soaked, tropical shading like watermelon, lime, or fuchsia can be collapsed into your ordinary tote sack and mentioned varying. The brilliant shading will add some challenging chicness to your look just as give you that cover from-the-dryer comfortable inclination. What's more, joyfully, it will just serve to upgrade your mid year look. Dont be hesitant to twofold fold it over your shoulders. Youll still have the option to type while your neck and shoulders are flawlessly wrapped and agreeable. 6. Keep your toes toasty. No lady needs to surrender her shoes in summer, however on the off chance that ice-solid shape toes aren't on your day by day plan, you may need to fall back on secured shoes. Attempt a couple of siphons in a challenging shading like orchid. It will give your naval force sheath a pleasant fly of shading. Or on the other hand go with tissue tone siphons which coordinate about everything. Beautiful pads look summery with dresses, as well. You can generally keep shoes in your tote sack for an after-work supper date. With a little inventive arranging and planning, you can deal with your very own atmosphere control and still look breathtaking all mid year. - Donna is an independent author with a specific enthusiasm for the issues, battles, cherishes, and dreams of ladies. She expounds all on it on her blog, alovelyinconsequence.blogspot.com. Our central goal is to assist ladies with making the best vocations for their lives.Join usto see what individuals are stating about your organization, and show preemptive kindness by sharing your own unknown tip!

Best Resume Writing Services For Military Personnel

Best Resume Writing Services For Military PersonnelWhat is the best resume writing services for military personnel? There are lots of companies that specialize in military resume writing, but how do you choose the right one?This article is to help military personnel avoid getting ripped off by worthless writing services. You want a writing service that specializes in the type of military resumes you need. Most writing services for military personnel to focus on one type of resume or another. How do you determine which one is best for you?The most common military personnel's job description involves having at least some type of active-duty military career. Maybe it's your first, or maybe it's your third. Regardless, there are usually some specific types of resumes that need to be written, and a military resume writing service are the best place to start. For instance, there are a number of types of military resumes, like civilian resumes, that are slightly different from the military version. You may be looking for a company specializing in military resumes, not just a generic one.Resumes should be kept brief and to the point. You want to highlight your accomplishments. When you write a military resume, try to write it as if you were giving a presentation. This means that you should have a good idea of the specific situation in which you served. You'll want to highlight your service in the military, including the time you served, and your skill sets that contributed to the situation in which you were in.For military personnel, a person who wants to become a military officer or non-commissioned officer must submit a complete curriculum vitae that includes a biography of the person. Sometimes a person will go into the military with a specific skill set and want to highlight that skill. If this is the case, the person may also want to include that skill set in the curriculum vitae. Be sure to research the company you're thinking about using and ask questions like t hese.Once you've written your curriculum vitae, you can begin the writing process. A writing service should only charge you if you get what you're paying for. The writing services that specialize in military resumes should be able to handle writing curriculum vitae and creating a customized cover letter. These two steps are vital, because all military personnel want to be considered for a certain type of assignment. You don't want to waste your time by hiring a company that specializes in the wrong kind of service.Lastly, look at the cost before you commit to anything. Keep in mind that you want your military resume to be unique and professionally done. Remember that you're spending money on your military resume; not on a service that won't benefit you. If a writing service charges more than you're willing to pay, then it's time to move on.Military personnel want to be noticed by recruiters. If you're looking for a service that can help you with your resume, consider contacting seve ral companies that can offer you their help. Remember, you want a writing service that specializes in military resumes that will be able to meet your needs.